What is website redesign with HubSpot?

Redesigning your website on HubSpot means you’ll have fresh overhaul of your site and have a website that works as a tool that informs your audience. HubSpot is an all-in-one solution and through smart marketing tech, a HubSpot website gives your users exactly what they want when they want it. It builds trust and helps develop relationships with your users. Website redesign is crucial to ensure your users’ experience remains seamless and your interface relevant, as your users evolve. You can achieve all this by choosing HubSpot as your platform.

Why should you redesign your Website?

You need more than just a good-looking website. When you redesign your website you have the opportunity to take stock on what is working and not working on your current site. You can hold on to what’s keeping your visitors around and plan for the new elements. You can spend some time choosing the right look, feel and UX that’ll prove truly effective to your business goals and plans.

 

Craft specific goals for what you want your users to experience when on your site. Your website should be redesigned to…

Guide your user

Users land on your website because they’re seeking a solution to a problem. Make them feel nurtured and informed throughout their interaction.

Reflect Strategy

Your HubSpot website is your biggest inbound marketing asset. Make sure it supports your inbound marketing goals by attracting and converting your buyer personas. Use our buyer persona creation document to define your personas.

Convert Leads

Without leads you can't build a sales pipeline. Your website should be optimised for lead generation. There are multiple ways of optimising your HubSpot website, you can learn more about it in our quintessential lead generation guide.

Boost Sales

The purpose of your HubSpot website is to prove ROI and boost sales. You can do this by differentiating your products, services or solutions, optimising your website for conversion and continually improving the user's experience.

How do you know if you should redesign your website?

Our Struto Bot is here to help you. He has a couple of questions for you to answer.

Hey, feeling a bit overwhelmed? Don’t worry, let’s figure out if you need a website redesign, together.
But first, do you already own a company website
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Great news! You have your biggest marketing asset in check.
Does your online target market know you exist?
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No worries, we can help you get on your feet.

We can build you an inbound marketing website that will help your business grow. Visit our website design services page here or book a chat with one of our experts

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Okay, good, this means you’re not floating in the realms of internet obscurity.
Are your visitors engaging with your content?
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Well that must be frustrating! It seems you need some SEO work done.
Let’s tweak your website to improve your Google search rankings. Chat to one of our experts about your SEO needs.
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Ooh, this sounds like the beginning of something special.
Is your website converting leads effectively?
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Well there could be many reasons this is happening. Let’s have a look at the possibilities.
Is your website mobile responsive?
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Excellent!
Google has started dishing out red cards to websites that aren’t optimised for mobile – check out their Mobile Optimisation Guidelines. If you’ve missed anything, then give us a shout we can help you out. Is your website easy to navigate?
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Okay, no one panic! We can redesign your website to be mobile responsive and you should let us.

Because according to Google 94% of people with smartphones search for local information on their phones and 77% of mobile searches occur at home or at work which means they could use a computer but they choose to use their phones.

We can build you an inbound marketing website that will help your business grow. Visit our website design services page here or book a chat with one of our experts

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Brilliant! There’s nothing worse than losing customers because your website is painful to navigate. User experience is key to retaining visitors and customers.
Is your bounce rate less than 75%?
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No worries, we can build you an inbound marketing website that will help your business grow.
Visit our website design services page here or book a chat with one of our experts
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Well that’s interesting… An audit can help us figure out what’s happening and why your audience isn’t engaging with your website.
Chat with us about auditing your website.
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No worries, we can build you an inbound marketing website that will help your business grow.
Visit our website design services page here or book a chat with one of our experts.
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You’re nailing it
Return business is invaluable. Are visitors coming back for more?
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Mmm, okay let’s dig a little deeper. Perhaps you need to create more valuable CTAs which encourage your visitors to engage.
Do you have calls-to-action on your site?
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That’s a good start. CTAs is the very first step in the conversion process.
Do you have landing pages offering users educational downloads?
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Without CTAs, visitors won’t be motivated to click-through to your landing pages. But nothing to stress about, because CTAs can still be added to your website. Let’s continue…
Do you have landing pages offering users educational downloads in return for their information?
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That’s great... your landing pages might need some optimisation.
We can help you out with that. Give us a shout!
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Landing pages are key to converting leads.
Talk to us about the best landing page practices for converting leads.
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You’re basically close to mastering this website thing!
Last question: is your website proving ROI?
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Okay that’s not great news. But it can be fixed by tweaking your website strategy.
Give us a shout and we’ll see how we can help improve your website and grow your business.
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Well you made that look easy! You’re all set to enjoy growing profit margins from your website design efforts.
Did you know that you can further boost your online efforts with a growth-driven design strategy? This is when your website shifts and changes to meet the ever-evolving needs of your audience. Have a look-see at our nifty guide on Growth-Driven Design to get a better understanding of how improving the user’s experience can positively impact your bottomline. Or, you can chat with one of our experts directly by booking a time in their calendar here.
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Well you’re in a pickle!
A website has become the most powerful tool in your marketing arsenal. But in an ever-changing digital landscape, where attention spans are shrinking and expectations growing, your website needs to be of superior quality and functionality if you're going to see great results from it. Growth-Driven Design is a website design methodology that focuses on helping you get the most out of your website redesign. Have read through our eBook, Growth-Driven Design: Building Websites that Convert More Leads by Offering a Better User Experience.
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How do you redesign a Website?

You have to lay the groundwork so you know what you’d like to achieve and then choose an agency who knows the HubSpot platform. Alternatively, you could work with your in-house design team and simply make use of HubSpot CMS.   

Above all else you must be tactical and goal-orientated. Rise above the din of everyone’s ideas, figure out how you would like your website to work for you and then strategise your path to success.

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Plan

Planning is the most crucial part of your website redesign. Here you should be focused on  setting SMART (Specific, Measured, Attainable, Realistic, Timely) goals  for what you want your website redesign to achieve. Using SMART goals, hand-in-hand with your buyer persona research, user journey research and your site map will help inform your wireframing. This, in conjunction with your budget, will guide you as to which approach best suits your website redesign.

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Pick an approach

Once you've made an informed decision as to how to structure your design with your ideal personas in mind, the next step is deciding on which approach is best suited. Traditional web design, as the name suggests, is the traditional method of designing your website.  Growth-driven design, or GDD, is an agile website redesign method. It's primarily user-centric, meaning your website is designed with their needs in mind and is continually optimised to evolve with your user. Both methodologies work fine, depending on your needs - we prefer (and advocate) GDD for its data-driven foundation, continuous optimisation and flexible design capacity. You can learn more about the differences between these two methodologies in our infographic.

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Here's how growth-driven design measures up against traditional website redesign:
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Execute

Executing your site design is all about setting your plan in motion. Once you've decided which approach you're going to take, get your design and development teams ready to implement your wireframing and creating prototypes. Your site pages will also need to be populated with content that's based on your user analysis and persona research performed in your planning stage. Once your pages are built out and populated, you'll need to introduce the all-important quality assurance (QA) tests to make sure all pages meet specification.

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Launch

Launching your redesigned HubSpot website means that all QA testing has been completed and you are happy with the look, feel and layout of your design. Depending on your chosen approach, your launch time could be reached within 108 days with a traditional design, or as quick as 60 days with a GDD build. Post launch, traditional design leaves little to no room for iteration, while GDD is a continued process of optimisation based on your data-driven research.

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Benefits of working with an Agency

Any agency worth its salt, is data-driven. This means your HubSpot website redesign will be informed by data, not only your goals.

The agency is likely to have a wider range of expertise among their team of specialists, which results in more options for you regarding design and development and the HubSpot CMS.

By using an agency, you don’t have to account for the permanent employ of specialised designers and developers whose expertise will only be put to good use sporadically.

As your goals change, your agency can make changes to the website to help you smash your new targets.

An agency prevents long stretches of downtime.

The agency will create a website redesign that is conversion oriented.

Website redesign Inspiration

We’ve done it all before. We’re experts at building HubSpot websites that convert more leads through a better user experience. Here’s a collection of some of the work we’ve completed for clients who used us for their website redesign needs.

What is the cost of a website redesign?

Want to know how much this is all going to set you back? Choose the webpages your business needs from our list below, as well as how many pages you might need under a specific category. Once you're done, we'll give you a cost estimate based on your unique needs, so you know what to expect.

Step 1: Website Pages
Step 2: Additional Features
Step 3: Total Esitmated Cost

Choose Your New Website Pages

Homepage
About
Solutions
Please specify how many pages
Services
Please specify how many pages
Products
Please specify how many pages
Industry/Sector
Please specify how many pages
Careers
Contact
Resources/Downloads
Case Studies
Please specify how many pages
Pricing
Testimonials
Blog Listing
Blog Post Page
404
Landing Page
Please specify how many pages
Thank You Page
Please specify how many pages
Other

Choose Your Features

Smart Content
Smart Content
Site Search
Site Search
Filtering Systems
Filtering Systems
Sliders
Sliders
Calculators
Calculators
HTTPS
HTTPS
Third Party Integrations
Third Party Integration
eCommerce
eCommerce
Total Monthly Cost Over a 3-Month Period
£1,075/month

Talk to an expert

No obligations. See where you’re at and how we can help you.

Let's Talk

Not ready?

Learn more about our website design strategy that proves ROI and converts more leads

Read more

* Disclaimer – This is purely an estimate based on historical figures. Each company’s website requirements are unique and would therefore require a tailored estimate.

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