Website Redesign Checklist
Here is an interactive HubSpot website redesign checklist. Work your way through the worksheet and get in touch if you’d like to talk about your website and where to go from here.
Redesigning your website on HubSpot means you’ll have fresh overhaul of your site and have a website that works as a tool that informs your audience. HubSpot is an all-in-one solution and through smart marketing tech, a HubSpot website gives your users exactly what they want when they want it. It builds trust and helps develop relationships with your users. Website redesign is crucial to ensure your users’ experience remains seamless and your interface relevant, as your users evolve. You can achieve all this by choosing HubSpot as your platform.
You need more than just a good-looking website. When you redesign your website you have the opportunity to take stock on what is working and not working on your current site. You can hold on to what’s keeping your visitors around and plan for the new elements. You can spend some time choosing the right look, feel and UX that’ll prove truly effective to your business goals and plans.
Craft specific goals for what you want your users to experience when on your site. Your website should be redesigned to…
Our Struto Bot is here to help you. He has a couple of questions for you to answer.
Because according to Google 94% of people with smartphones search for local information on their phones and 77% of mobile searches occur at home or at work which means they could use a computer but they choose to use their phones.
You have to lay the groundwork so you know what you’d like to achieve and then choose an agency who knows the HubSpot platform. Alternatively, you could work with your in-house design team and simply make use of HubSpot CMS.
Above all else you must be tactical and goal-orientated. Rise above the din of everyone’s ideas, figure out how you would like your website to work for you and then strategise your path to success.
Planning is the most crucial part of your website redesign. Here you should be focused
Once you've made an informed decision as to how to structure your design with your ideal personas in mind, the next step is deciding on which approach is best suited. Traditional web design, as the name suggests, is the traditional method of designing your website. Growth-driven design, or GDD, is an agile website redesign method. It's primarily user-centric, meaning your website is designed with their needs in mind and is continually optimised to evolve with your user. Both methodologies work fine, depending on your needs - we prefer (and advocate) GDD for its data-driven foundation, continuous optimisation and flexible design capacity. You can learn more about the differences between these two methodologies in our infographic.
Executing your site design is all about setting your plan in motion. Once you've decided which approach you're going to take, get your design and development teams ready to implement your wireframing and creating prototypes. Your site pages will also need to be populated with content that's based on your user analysis and persona research performed in your planning stage. Once your pages are built out and populated, you'll need to introduce the all-important quality assurance (QA) tests to make sure all pages meet specification.
Launching your redesigned HubSpot website means that all QA testing has been completed and you are happy with the look, feel and layout of your design. Depending on your chosen approach, your launch time could be reached within 108 days with a traditional design, or as quick as 60 days with a GDD build. Post launch, traditional design leaves little to no room for iteration, while GDD is a continued process of optimisation based on your data-driven research.
We’ve done it all before. We’re experts at building HubSpot websites that convert more leads through a better user experience. Here’s a collection of some of the work we’ve completed for clients who used us for their website redesign needs.
Want to know how much this is all going to set you back? Choose the webpages your business needs from our list below, as well as how many pages you might need under a specific category. Once you're done, we'll give you a cost estimate based on your unique needs, so you know what to expect.
* Disclaimer – This is purely an estimate based on historical figures. Each company’s website requirements are unique and would therefore require a tailored estimate.