With a desire to increase leads and emphasise their Smart Talent / Smart Methodology / Smart Technology motto,
Our first step was to conduct a Website Discover. Based on these assessments we uncovered quick wins in the form of CTA placement,
The Website Discover revealed opportunities for appropriate CTA placement that would aid in lead generation and support a fluid user journey.
The website was built on HubSpot COS with flexible templates, creating an easier, smoother editing experience.
Cleaner, clever design elements were put in place to give the website a more vibrant look and feel and showcase the team behind the brand.
For the methodology page, we focused on "telling a story" by animating the information as it unfolds when you scroll down the page.
We further included Case Studies and Client Testimonials to establish trust.
Sessions skyrocketed to 165.44%
Bounce Rate stabilised at 50.22%
Session Duration peaked at 00:03:14
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