Mind The Gap Between Sales and Marketing

Organisations that have closely aligned sales and marketing teams achieved 36% increase in customer retention, 38% higher sales win rates and 67% more chance of closing deals, compared to situations where these departments work independently.

Mind The Gap Between Sales and Marketing takes you through 6 Steps to:

  • Define Your Funnel Stages
  • Set Up Closed-Loop Reporting
  • Defining MQLs and SQLs
  • Creating Collaterals
  • Establish a Service Level Agreement Between Sales and Marketing
  • Incorporate Dashboards and Reporting
  • Keep Communication Channels Open
  • Generate better-qualified leads and scoring them accordingly 

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