Marketing Metrics That Matter

Your key to calculating and reporting marketing ROI to your C-Suite starts here. 

Use our handy guide to calculating the most important ROI and KPI metrics and learn how to most effectively report back to management:

  • What is Customer Acquisition Cost (CAC)
  • Calculating CAC Marketing %
  • Customer lifetime value ratio to CAC
  • Marketing Originated Customer %
  • Marketing Influenced Customer %
  • Time to Payback CAC 

We guide you through the often complex process of calculating marketing metrics, with our simple solutions. Click 'Download Now' to get your copy of this useful guide.

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