HUBSPOT:
ALL-IN-ONE INBOUND MARKETING
SOFTWARE SOLUTION

 

WHAT IS HUBSPOT?

Good question. HubSpot is an all-in-one website, marketing and sales software that is built to support an inbound approach to marketing and sales.

That means it’s focused on enabling you to attract visitors, convert leads, close and delight customers.

HubSpot helps you understand your buyers, and then build relationships with them. It’s a business dating platform. Why? Because traditional marketing isn’t working as it once was. Buyers are no longer looking for flash and dazzle tactics … they want to be personally approached, and to be properly educated. HubSpot’s software was built with this in mind.

delight.png

INBOUND MARKETING AND SALES SOFTWARE

HubSpot is the one stop solution for all digital tools. This covers SEO, social media, sales enablement, marketing automation, email marketing, reporting, lead tracking, and more.

That’s the beauty of the software. It encompasses so many different tools within a single platform and multiple platforms within a single system. Everything is centralised.

Managing multiple software tools means collating and comparing data between different systems. It's a hack and it isn’t necessary anymore. Wasting time learning multiple interfaces, jumping between the different software, and trying to educate your team on what to do where… there’s no need for it. HubSpot centralises everything. All your information is available for all of your teams in a single place.

This helps begin to close the historical gap felt between sales and marketing teams. Because it’s all in one portal, creating feedback and encouraging collaboration has never been easier. Both teams can work together toward the same goals within their sales and marketing dashboards within HubSpot.

Shared goals! That’s a dream come true for business owners. It means closed-loop reporting based on mutually agreed goals and KPIs between teams. Instead of breeding bad relations and confused results, HubSpot’s software helps sales and marketing teams become the solution to bigger bottom-lines and improving performance across the board.

 
 

HUBSPOT PLATFORMS

MARKETING PLATFORM

The marketing platform is where you can attract and convert leads for your business.

As they say it, it’s the ideal platform to “help your team grow traffic, convert leads, and track your entire funnel in one place”.

The pricing plans start with a basic free option, but any small business who is serious about using HubSpot will probably want to start with their Pro or Enterprise plans. Depending on the plan you choose, HubSpot offers an array of marketing tools and function.

Basic Plan

TOOLS AND FUNCTIONS

  • Content creation and optimisation tools
  • Email marketing
  • Social media suite
  • Marketing analytics dashboards
  • A/B testing
  • Custom workflows
  • Marketing automation
  • Custom event automation triggers
  • Goal based lead nurturing
  • Predictive lead scoring
  • Event—based segmentation
  • Salesforce integration
  • Attribution reporting
  • Revenue reporting
  • Custom event reporting
  • Contact and company reporting
  • User roles

Pro Plan

TOOLS AND FUNCTIONS

  • Content creation and optimisation tools
  • Email marketing
  • Social media suite
  • Marketing analytics dashboards
  • A/B testing
  • Custom workflows
  • Marketing automation
  • Custom event automation triggers
  • Goal based lead nurturing
  • Predictive lead scoring
  • Event—based segmentation
  • Salesforce integration
  • Attribution reporting
  • Revenue reporting
  • Custom event reporting
  • Contact and company reporting
  • User roles

Enterprise Plan

TOOLS AND FUNCTIONS

  • Content creation and optimisation tools
  • Email marketing
  • Social media suite
  • Marketing analytics dashboards
  • A/B testing
  • Custom workflows
  • Marketing automation
  • Custom event automation triggers
  • Goal based lead nurturing
  • Predictive lead scoring
  • Event—based segmentation
  • Salesforce integration
  • Attribution reporting
  • Revenue reporting
  • Custom event reporting
  • Contact and company reporting
  • User roles

SALES PLATFORM

The sales platform is where you can convert and close customers for your business.

It’s “a suite of productivity tools that live in your inbox. Send personalised prospecting emails automatically, see when leads open emails and attachments, create email templates and measure their performance, and schedule meetings with ease”.

As with the marketing platform, HubSpot’s sales platform also offers a free plan to begin with, but its Pro plan is required should you want to get more advanced in your sales tactics.

Basic Plan

TOOLS AND FUNCTIONS

  • Gmail and Outlook integration
  • HubSpot CRM integration
  • HubSpot API
  • Email scheduling
  • Email sequencing (workflows)
  • Email open and click notifications
  • Email tracking history (Limited)
  • Email templates (Limited)
  • Shareable library of team documents (Limited)
  • Call from your browser (Limited)
  • A calendar/meeting booking helper

Pro Plan

TOOLS AND FUNCTIONS

  • Gmail and Outlook integration
  • HubSpot CRM integration
  • HubSpot API
  • Email scheduling
  • Email sequencing (workflows)
  • Email open and click notifications
  • Email tracking history (Unlimited)
  • Email templates (Unlimited)
  • Shareable library of team documents (Unlimited)
  • Call from your browser (Unlimited)
  • A calendar/meeting booking helper
 
 

SELECTING THE HUBSPOT PACKAGE FOR YOU

What’s right for you? Thankfully, it’s quite easy to balance what your needs are with what each package offers.

CHOOSING YOUR PLATFORMS

It’s quite simple really. You don’t need to get down and dirty with the details too much when deciding on which platforms are right for your business.

If you need help attracting visitors to your website and converting them to leads, then the marketing platform is necessary. If you need help converting and closing these leads to customers, then the sales platform is also necessary. That’s it in a nutshell.

CHOOSING YOUR PACKAGES

The specific package you take of each platform is where the dirty details come into play. The package you choose should match the requirements of your business (traffic size, leads generated, your team size, your required features and functions, etc.).

Of course, budget always comes into it. But beyond budget, choosing your package depends on where you are with your inbound journey, how advanced your skillset is and whether you have the traffic running through your website that would support the need for advanced features. For instance, you can't action Inbound Marketing with the Basic marketing package, as there are no lead nurturing tools. That's why we recommend any business signing onto HubSpot starting at least with a Pro marketing package. Any less doesn’t make much sense to you as a business. But remember, there's no point in going for the highest package (Enterprise), unless you have the data and audience to support it. For instance, you can't use A/B testing in the Enterprise package, unless you have a significant amount of traffic. But, if you have decent web traffic and want A/B testing, then you'll need the Enterprise package.

You’ll need to balance the budget with your business's requirements and current stage in the inbound journey, but know that you shouldn’t skimp on the foundation of your growth strategy.

THE HUBSPOT CRM: FREE

The HubSpot CRM itself, which includes the sales dashboard, is free to use. The marketing dashboard only comes along if you sign up to HubSpot's marketing platform too. But you do get the basic sales features with the CRM, and are able to efficiently manage your client relationships.

Some might say that the CRM is a nice way to get a taste of HubSpot’s usability and interface, but it's a darn good CRM in itself. While HubSpot makes the most sense when using all of its features together, the CRM is quite an elegant system to use as a standalone product.

 
 

WHICH ADD-ONS ARE RELEVANT FOR ME?

It’s just like asking for condiments in a restaurant. The food can be so good, but it would be even better with a touch of spice. Add-ons give the HubSpot Marketing and Sales platforms even more functionality.

HubSpot currently offers three add-ons to the HubSpot platforms.

WEBSITE HOSTING

Find yourself without a fast, secure and mobile optimised website? Many do. That’s why HubSpot offers their content optimisation system (COS) website an add-on package. This is HubSpot's answer to a content management system (CMS) like WordPress. This is particularly important, as you need a COS built website to make full use of HubSpot's personalisation and contextual marketing tools, and it's best to have an expert in COS help you.

DETAILED REPORTING

Good results mean little if you can’t use them to better your ongoing performance. That’s where reporting comes in handy. Using the data collected in your marketing and sales platforms, HubSpot allows you to build custom reports for your marketing and sales teams (based on their needs and goals). This gives you a holistic view of your performance and offers insights into where you can improve.

PAID ADVERTISING

Google AdWords, Facebook and LinkedIn ads all managed in one place. Paid advertising can be used smartly to boost your marketing and sales efforts. While many inbound activists give paid advertising a bad rep, HubSpot believes it can be used in collaboration with your inbound strategy to accelerate your desired results.

You can choose one, two, or all three of HubSpot's add-ons to include in your marketing and sales arsenal. Again, this should depend on your budget and your specific needs.

 
 

WHY YOU SHOULD PURCHASE HUBSPOT THROUGH STRUTO

You’re undoubtedly wondering why you should buy HubSpot through us? There’s no short, one-sentence answer… instead, we can think of numerous reasons as to why you should:

  • We are a HubSpot Platinum certified agency partner.
  • Our team have helped more than 50 clients get more out of their software investment, using best practice methods based on years of experience.
  • We help our clients save time and money, which is otherwise wasted on a steep learning curve. Using HubSpot is only easy if you know what you're doing.
  • Software is one thing, strategy and tactical plans are another. We do both.
  • If you're not going to be using the software yourself, there are cost savings to be had by buying it through us (i.e. You won’t need to pay any on-boarding fees).
  • We can help you with the practicalities of the setup through legacy data migration and in getting more out of the platform across all aspects, from website to marketing automation, to using the CRM and Add-on tools.
  • We can help migrate your old sites onto HubSpot's COS. This includes old sites that are more complex or larger than what HubSpot would normally migrate as part of their on-boarding.
  • You can manage your cash flow better by buying through us. We aim to work with you, which means that we can help arrange payment terms which fit your business.

If you're thinking of buying HubSpot directly, without using our services, we’d still like to chat with you. We can help you through the buying process and assess whether the software is right for your business, as well as hint as to which questions to ask before signing up.

 
 

ADDITIONAL RESOURCES:

TALK TO AN EXPERT

We love helping businesses like yours. No sales pitches, just sound advice. Book a half hour chat with one of our experts