Good question. HubSpot is an all-in-one website, marketing and sales software that is built to support an inbound approach to marketing and sales.
That means it’s focused on enabling you to attract visitors, convert leads, close and delight customers.
HubSpot helps you understand your buyers, and then build relationships with them. It’s a business dating platform. Why? Because traditional marketing isn’t working as it once was. Buyers are no longer looking for flash and dazzle tactics … they want to be personally approached, and to be properly educated. HubSpot’s software was built with this in mind.
INBOUND MARKETING AND SALES SOFTWARE
HubSpot is the one stop solution for all digital tools. This covers SEO, social media, sales enablement, marketing automation, email marketing, reporting, lead tracking, and more.
That’s the beauty of the software. It encompasses so many different tools within a single platform and multiple platforms within a single system. Everything is centralised.
Managing multiple software tools means collating and comparing data between different systems. It's a hack and it isn’t necessary anymore. Wasting time learning multiple interfaces, jumping between the different software, and trying to educate your team on what to do where… there’s no need for it. HubSpot centralises everything. All your information is available for all of your teams in a single place.
This helps begin to close the historical gap felt between sales and marketing teams. Because it’s all in one portal, creating feedback and encouraging collaboration has never been easier. Both teams can work together toward the same goals within their sales and marketing dashboards within HubSpot.
Shared goals! That’s a dream come true for business owners. It means closed-loop reporting based on mutually agreed goals and KPIs between teams. Instead of breeding bad relations and confused results, HubSpot’s software helps sales and marketing teams become the solution to bigger bottom-lines and improving performance across the board.
The marketing platform is where you can attract and convert leads for your business.
As they say it, it’s the ideal platform to “help your team grow traffic, convert leads, and track your entire funnel in one place”.
The pricing plans start with a basic free option, but any small business who is serious about using HubSpot will probably want to start with their Pro or Enterprise plans. Depending on the plan you choose, HubSpot offers an array of marketing tools and function.
TOOLS AND FUNCTIONS
TOOLS AND FUNCTIONS
TOOLS AND FUNCTIONS
The sales platform is where you can convert and close customers for your business.
It’s “a suite of productivity tools that live in your inbox. Send personalised prospecting emails automatically, see when leads open emails and attachments, create email templates and measure their performance, and schedule meetings with ease”.
As with the marketing platform, HubSpot’s sales platform also offers a free plan to begin with, but its Pro plan is required should you want to get more advanced in your sales tactics.
TOOLS AND FUNCTIONS
TOOLS AND FUNCTIONS
What’s right for you? Thankfully, it’s quite easy to balance what your needs are with what each package offers.
It’s quite simple really. You don’t need to get down and dirty with the details too much when deciding on which platforms are right for your business.
If you need help attracting visitors to your website and converting them to leads, then the marketing platform is necessary. If you need help converting and closing these leads to customers, then the sales platform is also necessary. That’s it in a nutshell.
The specific package you take of each platform is where the dirty details come into play. The package you choose should match the requirements of your business (traffic size, leads generated, your team size, your required features and functions, etc.).
Of course, budget always comes into it. But beyond budget, choosing your package depends on where you are with your inbound journey, how advanced your skillset is and whether you have the traffic running through your website that would support the need for advanced features. For instance, you can't action Inbound Marketing with the Basic marketing package, as there are no lead nurturing tools. That's why we recommend any business signing onto HubSpot starting at least with a Pro marketing package. Any less doesn’t make much sense to you as a business. But remember, there's no point in going for the highest package (Enterprise), unless you have the data and audience to support it. For instance, you can't use A/B testing in the Enterprise package, unless you have a significant amount of traffic. But, if you have decent web traffic and want A/B testing, then you'll need the Enterprise package.
You’ll need to balance the budget with your business's requirements and current stage in the inbound journey, but know that you shouldn’t skimp on the foundation of your growth strategy.
The HubSpot CRM itself, which includes the sales dashboard, is free to use. The marketing dashboard only comes along if you sign up to HubSpot's marketing platform too. But you do get the basic sales features with the CRM, and are able to efficiently manage your client relationships.
Some might say that the CRM is a nice way to get a taste of HubSpot’s usability and interface, but it's a darn good CRM in itself. While HubSpot makes the most sense when using all of its features together, the CRM is quite an elegant system to use as a standalone product.
It’s just like asking for condiments in a restaurant. The food can be so good, but it would be even better with a touch of spice. Add-ons give the HubSpot Marketing and Sales platforms even more functionality.
HubSpot currently offers three add-ons to the HubSpot platforms.
Find yourself without a fast, secure and mobile optimised website? Many do. That’s why HubSpot offers their content optimisation system (COS) website an add-on package. This is HubSpot's answer to a content management system (CMS) like WordPress. This is particularly important, as you need a COS built website to make full use of HubSpot's personalisation and contextual marketing tools, and it's best to have an expert in COS help you.
Good results mean little if you can’t use them to better your ongoing performance. That’s where reporting comes in handy. Using the data collected in your marketing and sales platforms, HubSpot allows you to build custom reports for your marketing and sales teams (based on their needs and goals). This gives you a holistic view of your performance and offers insights into where you can improve.
Google AdWords, Facebook and LinkedIn ads all managed in one place. Paid advertising can be used smartly to boost your marketing and sales efforts. While many inbound activists give paid advertising a bad rep, HubSpot believes it can be used in collaboration with your inbound strategy to accelerate your desired results.
You can choose one, two, or all three of HubSpot's add-ons to include in your marketing and sales arsenal. Again, this should depend on your budget and your specific needs.
You’re undoubtedly wondering why you should buy HubSpot through us? There’s no short, one-sentence answer… instead, we can think of numerous reasons as to why you should:
If you're thinking of buying HubSpot directly, without using our services, we’d still like to chat with you. We can help you through the buying process and assess whether the software is right for your business, as well as hint as to which questions to ask before signing up.
We love helping businesses like yours. No sales pitches, just sound advice. Book a half hour chat with one of our experts