Grow your business with Struto and HubSpot to

Grow your business with Struto and HubSpot to get more leads, acquire more customers and engage customers better.

FLEXIBLE APPROACHES TO BUILDING WEBSITES

The (non)Retainer is a full service digital marketing, sales and customer retention programme

The old way of delivering inbound marketing campaigns  just won't cut it. Today's businesses need to maximise the potential at every stage of the buying journey.

The (non) Retainer is for businesses who:

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Are tired of traditional inbound marketing retainers that never seem to live up to your expectations

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Understand that technology is required to underpin success in today's climate and want to use technology effectively to do more with less

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See the value and opportunity a prospect presents from the first time they click on your website to their latest service engagement

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Believe in aligning your website and marketing to your sales and customer service teams

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Use interdepartmental alignment to work together to create great customer experiences that generate more leads, close more customers and engage and retain those customers for the long-term

Our goals when creating The (non) Retainer

We set out to build a service that focuses on helping our customers achieve the right business, operational and technical outcomes in the current climate. Traditional marketing retainers focus on output, not outcomes. We wanted to make sure we weren't being driven by self interest (I must do lots of stuff for my client or they'll fire me and I'll lose my recurring revenue) to ensuring we were in a collaborative, outcome focused relationship.

We've had over 20 years experience planning, deploying, and running technology backed solutions and so we have shaped our service to balance the need to be agile in todays climate with the need to keep and eye on the medium to long-term goals whilst still adhering to our "Plan it, Do it, Run it" lifecycle services approach.

 

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The structure of the (non) Retainer

The (non)Retainer is a game of three parts:

Strategy and planning

First off we'll agree a planning cycle. We find that three months provides a planning horizon where we aren't looking too far into the future and often maps to many business internal planning cycles. That format of the strategic process typically follows this structure:

 

THE TEAM AT STRUTO HAVE MANY YEARS EXPERIENCE GROWING AND RUNNING BUSINESSES

3 Easy ways to help you grow better now

Discover and research

Discover and research

If we're in your first onboarding cycle this would be directed at understanding your business and making sure that your strategic foundation is in place. This means diving into the Struto Strategic Matrix. We'll workshop through foundational elements with you and gather the right data to inform our decisions later.

Analysis and documentation

Analysis and documentation

We analyse any relevant data and use it to help form our hypotheses for future campaigns and activities documenting the output for future reference

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Set the outcomes

We'll workshop through where the opportunities lie with you and work to agree a set of business, operational and technical outcomes for the next quarter.

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Project planning

We'll draw up a project plan for the following quarter of all the activities required to meet the agreed outcomes. We'll agree which party will execute on specific parts of the plan. This sets the budget required to execute on the programme. You can choose to do as much or as little as this as is right for you.

Execution

Delivery is typically front loaded. We'll build all the digital assets for the required programme as part of the project plan at the beginning of the execution cycle.

This ensures the maximum impact that your digital assets can have from the campaign perspective as we'll instrument all the assets so that they are ready ahead of launch or just in time taking care of all the technical requirements.

 

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A clear and bold header

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Content Marketing

Create and share online content (such as videos, blogs, and social media posts) that does not explicitly promote your brand but rather stimulates interest in your products or services.

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Video Marketing

Use videos to promote and market your product or service, increase engagement on your social channels, educate your consumers, and reach your audience with a new medium.

Read more
Account Based Marketing

Account Based Marketing

Account-Based Marketing (ABM) is a targeted, laser-sharp approach to B2B marketing focusing on key accounts i.e. the accounts that matter most. High value accounts are identified, key stakeholders within the business are targeted and then highly personalised marketing and sales strategies are implemented through various channels to appeal to their specific needs.

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Inbound Marketing

Inbound marketing is a dynamic buyer-centric solution that's focused on the consumer's needs, desires and buying journey. The methodology identifies a fitting buyer persona's pain points and aims to provide a solution through enticing engagement. Its various steps account for the different stages of a buyer's journey. Through these steps, tailored content is served to targeted buyers in order to attract, convert, nurture and delight them throughout their buying lifecycle.

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Conversational Marketing

Customers expect bi-directional conversations to take place where, when and how they want. Using technology, you can now have those conversations at scale.

Success management

Success management is critical to achieving your outcomes and providing your business with the right advice through a time where change is the only constant.

The success management team is tailored to the programme requirements and your ongoing needs so can include access to a broad range of skills:

 

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A clear and bold header

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Account management

Management of your campaign creation and deployment, including reporting analysis and recommendations to improve your growth plan.

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Paid Media management

Management of your paid media accounts, updating and optimising existing campaign ads, placements and settings.

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Data analysis

Data analysis is a process of inspecting, cleansing, transforming and modelling data with the goal of discovering useful information, informing conclusions and supporting decision-making.

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SEO management

Management of our SEO optimisation and reviewing and recommending potential SEO opportunities.

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Growth-Driven Design

Growth-driven design (GDD) is a more agile approach to building websites. Rather than redesign your website every 2-3 years we relaunch with a minimum viable product (MVP) and scale and optimise your website in monthly sprints.

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Dashboard and report management

Creating and managing reports within HubSpot or other Dashboarding software to provide you with actionable data insights.

How we can work with you to grow your business

The (non) Retainer is a full-service digital marketing, sales and customer retention programme

strategy

Strategy

The Struto Strategic Matrix provides a framework to businesses that need guidance defining a digital strategy that will help you achieve your revenue goals. A digital strategy will be developed in conjunction with your account manager and will form the foundation of your game plans.

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Technology

In a world of over 7000 martech applications we help you choose, implement, integrate and operate your growth platform. We understand the HubSpot API and can integrate HubSpot with many business systems to create great experiences for both your customers and your people.

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Talent

It requires a broad and deep set of skills to deliver on your digital strategy. Whether it be strategy, design, content, development or anything in between our people can deliver on your digital strategy for you or provide the skills to augment with your existing team, empowering them to get the most from HubSpot.

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Get more leads

We create SEO rich, content-driven campaigns that attract, capture and convert your target buyers into leads. We use the HubSpot Marketing Hub to engage your leads more effectively and nurture them until they're ready to buy.

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Acquire more customers

We help your sales people spend less time on admin and more time selling. That means deploying HubSpot Sales Hub tools that streamline their outreach and automate tedious sales tasks and their sales processes.

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Engage customers more effectively

We help your customer services team create the kind of experiences that delight your customers. We'll use the HubSpot Service Hub to organise and track communications centrally around the customer and give them tools that allow them to get more help themselves.

3 Flexible approaches to delivering services that help you grow

Tactical support services

Larger organisations often have a handle on their marketing strategy and have a marketing team in place already. This team is usually key to turning the strategy into tactical actions. This is where we come in. If this sounds like you then we're here to be an extension of that team as need ebbs and flows. We typically agree a minimum level of service per month and then allow you to flex up as demand increases. Ideally we put in place a game plan at the beginning of the month but this is about flexibility.

Great if your business needs a team to:

  • Become an extension of your team, allowing them to focus on the areas they add value whilst we get stuff done
  • React to a fluctuating need for resources as you move through busier early campaign preparation and launch phases then drop back to business as usual
  • Take on just about anything across marketing, sales and service that helps you get more from your growth stack

Short-term projects

We get it. Not every business is ready to commit to an ongoing retainer. Some businesses prefer to try before they buy so to speak. Our short-term project approach allows us to work with you on one-off campaigns or other tactical or strategic activities with fixed timelines and deliverables.

Great if your business needs a team to:

  • Help you run a single campaign with clear beginning and end points
  • Access the skills needed to prepare for, plan and execute on an end-to-end multi-channel campaign
  • Work through branding exercises, digital strategy development or almost any definable activity

A clear and bold header

A clear and bold header

Standard

$

35

/mo

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Standard

$

35

/mo

Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuereimperdiet. Nunc ut sem vitae risus tristique posuereimp unc ut sem.

Standard

$

35

/mo

Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuereimperdiet. Nunc ut sem vitae risus tristique posuereimp unc ut sem.

Standard

$

35

/mo

Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuereimperdiet. Nunc ut sem vitae risus tristique posuereimp unc ut sem.