Job Description

This results focused role will see you play a part in helping Struto and our customers grow. It’s a role that will require you to flex all of your digital muscles as you will not only have input into a client’s strategy but also lead the execution of tactics and manage the technology that help clients achieve their business goals.

Do you:

  • Translate data into solutions based on what you’ve discovered?
  • Find ways to drive leads for clients by using targeted SEO and PPC backed by great content strategies?
  • Love using technology to automate and support a buyer’s journey from the first time they become a lead, to the point they close as a customer and then all the way through their customer lifetime?


You’ll support the Lead Strategist and Account Manager to:

Analyse and Report

  • Analyse marketing and sales data to develop insights and make recommendations on areas for optimization.
    • This could range from how effective a website is to how a campaign has performed
  • Create and maintain reports on marketing and sales activities highlighting key metrics that indicate effectiveness and business impact.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot Reports.
  • Monitor and maintain data quality within the marketing database.
  • Build client impact reports by analysing our own initiatives and clearly articulating takeaways and next steps to continually improve results.

Generate Leads

  • Work with content team to develop content to attract, acquire and nurture qualified and targeted audience to the client website
  • Work closely with sales team on strategies for customer acquisition and retention
  • Maintain strong knowledge of technical SEO, on-page SEO
    • Provide knowledgeable SEO strategies and tactics
    • Stay ahead of a changing search landscape
  • Manage the strategy and setup of all paid campaigns across various platforms such as Google AdWords, Facebook ads, etc.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Have a handle on CRO and continually measure the performance of these conversion assets (Knowing when A/B testing is applicable and when it’s not)

Use Technology

  • Set up and manage HubSpot Marketing Hub, Sales Hub and Services Hub
    • Be able to onboard and train folks if necessary, in the above 3 hubs
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Use tools like SEMRush, Moz and Hotjar
  • Set up Google analytics effectively using tag manager
  • Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms
  • Help with data clean-up/maintenance
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.


Previous Experience / Qualifications:

  • You should have experience in marketing automation/email campaign delivery, setup and analytics
    • Understanding of marketing automation and CRM platforms
  • Excellent analytical, organizational and troubleshooting skills
  • Database management experience (Segmentation, reporting and maintenance)
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Literacy should include: Google Adwords, Google Analytics, Google Tag Manager, Google Business, Facebook Ads Manager, Hotjar, HubSpot (or similar marketing automation software)


Submit your details below, we will contact you within 5-10 working days.