Job Description

This results focused role will see you play a part in helping Struto and our customers grow. It’s a role that will require you to flex all of your digital muscles as you will not only have input into a client’s strategy but also lead the execution of tactics and manage the technology that help clients achieve their business goals.

Do you:

  • Translate data into solutions based on what you’ve discovered?
  • Find ways to drive leads for clients by using targeted SEO and PPC backed by great content strategies?
  • Love using technology to automate and support a buyer’s journey from the first time they become a lead, to the point they close as a customer and then all the way through their customer lifetime?

 

You’ll support the Lead Strategist and Account Manager to:

Analyse and Report

  • Analyse marketing and sales data to develop insights and make recommendations on areas for optimization.
    • This could range from how effective a website is to how a campaign has performed
  • Create and maintain reports on marketing and sales activities highlighting key metrics that indicate effectiveness and business impact.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot Reports.
  • Monitor and maintain data quality within the marketing database.
  • Build client impact reports by analysing our own initiatives and clearly articulating takeaways and next steps to continually improve results.

Generate Leads

  • Work with content team to develop content to attract, acquire and nurture qualified and targeted audience to the client website
  • Work closely with sales team on strategies for customer acquisition and retention
  • Maintain strong knowledge of technical SEO, on-page SEO
    • Provide knowledgeable SEO strategies and tactics
    • Stay ahead of a changing search landscape
  • Manage the strategy and setup of all paid campaigns across various platforms such as Google AdWords, Facebook ads, etc.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Have a handle on CRO and continually measure the performance of these conversion assets (Knowing when A/B testing is applicable and when it’s not)

Use Technology

  • Set up and manage HubSpot Marketing Hub, Sales Hub and Services Hub
    • Be able to onboard and train folks if necessary, in the above 3 hubs
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Use tools like SEMRush, Moz and Hotjar
  • Set up Google analytics effectively using tag manager
  • Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms
  • Help with data clean-up/maintenance
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

 

Previous Experience / Qualifications:

  • You should have experience in marketing automation/email campaign delivery, setup and analytics
    • Understanding of marketing automation and CRM platforms
  • Excellent analytical, organizational and troubleshooting skills
  • Database management experience (Segmentation, reporting and maintenance)
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Literacy should include: Google Adwords, Google Analytics, Google Tag Manager, Google Business, Facebook Ads Manager, Hotjar, HubSpot (or similar marketing automation software)

INTERESTED IN APPLYING?

Submit your details below, we will contact you within 5-10 working days.