One place where the saying “Don’t judge a book by its cover” doesn’t hold true is when it comes to your business website.
Your website is your company’s most important marketing tool, the first place prospects go when researching your products and services. More importantly is that they will make a judgement about your business when they first click onto your website, and their conclusions can make a massive difference on your bottom line.
Websites have come a long way, from the first website which only contained text with hyperlinks explaining what the web was, how to use it, and basic set-up instructions.
Fast forward to 2020, to a time where businesses understand that a website is more than a set-it-and-forget-it digital pamphlet, they understand that it is an evergreen salesperson, working 24/7 without breaking a sweat, ensuring that anyone from anywhere has access to their products or services at anytime.
In 2020, websites are faster, more mobile-friendly, personalised and intuitive. All this has created an ultra competitive environment where any business that wants to remain competitive has to constantly be stepping up their game. This all brings us to the one thing that all businesses seem to prefer avoiding when it comes to their websites - the website redesign.
If you have been thinking about this and aren’t sure where to start, you’ve come to the right place. What we aim to do in this blog is to remove the mystery behind your website redesign and answer the question: What does a HubSpot redesign cost in 2020?
Unfortunately, there’s no simple answer to this question. The cost of redesigning your HubSpot website can vary from £500, should you do everything yourself to £100 000 plus for getting everything custom built by the best in the industry. The cost of your website redesign will always be a trade-off between time and money. What you don’t pay for in money you will pay for in time as there is a learning curve if you choose to do everything yourself.
In this blog we are going to look at the various factors that affect the final price of your HubSpot web redesign.
These factors are:
- Website Design and UX Strategy
- Website Development
Let’s dive in:
The first choice you will have to make is your choice of CMS. Earlier this year, HubSpot introduced their new HubSpot CMS Hub in two tiers, CMS Hub Professional and CMS Hub Enterprise. HubSpot have gone to great lengths to make sure that the features in their CMS will meet your exact business needs and have priced the two tiers accordingly, CMS Hub Professional will cost $245 a month and CMS Hub Enterprise will cost $745.
Both tiers of the HubSpot CMS Hub include hosting and an SSL Certificate for your website.
Website Design, User Experience and Inbound Marketing Strategy
Once you have decided which CMS Hub tier will fit your business needs, the next thing to consider will be the look and feel of your website and your User Experience (UX) Strategy.
The modern day website visitor can be described as nothing short of sophisticated. They are more tech savvy, have done their research, and are very often not even interested in getting in touch with a human when it comes to doing business. The perfect example here is Netflix, chances are that if you are reading this, you have a Netflix subscription. Now let me ask you, when last have you spoken to anyone from Netflix? Let’s take it a step further. When you subscribed to Netflix, did you have any interaction at all with a human? I make this example to highlight the importance of well thought-out web design, a great user experience and a robust inbound marketing strategy.
The user experience is essentially what a website visitor experiences on your website, especially in terms of how easy or pleasing it is to use, and this should always be integrated into your overall inbound marketing strategy.
Though you could do this all by yourself it is always best to enlist the expertise of an inbound marketing specialist and a web designer as they can work together during your website’s discovery and wireframing process to ensure that your website is optimised to convert strangers into customers from the very beginning.
A caveat is to always approach your website build with an open mind, although you may know what you want your website to look like, an inbound marketer and web designer will be able to map out the optimal UX and user flow to ensure that your website is functioning at its best. They will also incorporate user behaviour analytics tools such as Hotjar to build fundamental assumptions and be able to design the best website to meet your business goals.
They will stick to brand guidelines but will also incorporate the current trends as website design and website usage are forever evolving.
The last step you would have to consider is the actual development of your website.
With website development, you must decide whether you want to use a templated website, build a fully customised one or take the middle road and get the best of both worlds with a customised template website. Over and above all this, you will have to decide whether you will build your own website or whether you will hire a website developer. Both have their pros and cons, let's look at both.
If you are going to build your own website, then HubSpot Themes is the way to go. Themes are a set of templates, modules, global content and style settings that anyone can use to build a website without prior coding knowledge. If you are looking for an out of the box website, where all you’ll do is make some minor changes such as swapping out images, colours and copy then this is the way to go.
However, should you need something more advanced then it would be best to get a website developer to build your website. A developer will take an existing theme and push it to the limit to ensure that your website matches what you have agreed upon in the discovery stage with the inbound marketer and the web designer.
Putting it all together
While it is difficult to draw a line in the sand and say “This is how much it costs for a HubSpot website redesign”. It is good to understand what will go into redesigning your website and all the factors you have to take into account.
As discussed, there are three options you can choose from when getting your website redesigned:
- The first is that you can buy a theme and get changes made such as adding your company logo, you brand colours and content that’s relevant to your company, for this option you be looking to pay between £1500 and £10,000, this price will be influenced by other factors such as if you have your own content images to add to the website or not.
- The second option is the middle road, a hybrid website that is built from a theme but is customised to meet your business's specific needs. Your website would require a discovery, that would result in wireframes that would be the foundation upon which your website would be built. A hybrid website would come in the range of between £10,000 to £20,000.
- The third option is to get a fully customised website, which is built from scratch for you with all the bells and whistles. The process of building a custom website is in depth and will include an extensive discovery which will result in robust fundamental assumptions before a line of code is typed. A custom-built website would cost from £20,000 to well over £100,000.