Up Your Social Media Marketing Game with These Top Tools

By Lauren Inggs - May 30, 2017

Juggling your business's social media accounts can be a challenge. I've been there and experienced firsthand how much work it can seem when you're starting out. Publishing multiple posts across different channels on a daily basis, ensuring you're putting out great content and that you're engaging with your audience can become a bit of a millstone.

Fortunately, you don't have to struggle if you have the right tools at your disposal. And believe me, there are many options available to you. I've put together a few of our favourites here at Struto to help you compare what's out there.

7 Social Media Marketing Tools to Boost Your Social Media

1. MeetEdgar 

If you need a little help recycling and re-scheduling old posts, MeetEdgar is a nifty little helper. Instead of doing it the old way (complex spreadsheets and constant importing of data from spreadsheets to scheduling tools), MeetEdgar helps simplify the process.

What we love:

  • It's super organised. MeetEdgar allows you to arrange and organise (as well as schedule) your posts by category.
  • It's automatic. MeetEdgar automatically goes through your content and posts from each category. Once it has made its way through all your scheduled posts, it'll start recycling your older ones and re-posting them.


2. Buzzsumo 

Struggling to source fresh content? Part of a successful social media marketing strategy involves ensuring your content meets the rule of thirds. This means one-third of your content needs to be from sources outside of your business. This can become difficult to do on a daily basis. Fortunately, Buzzsumo makes it easy to find the content you need.

What we love:

  • It's simple to use. You can pop in a keyword or topic, and instantly find a breakdown of the most popular posts relating to it.
  • It helps you find influencers in your industry. Following and engaging with thought-leaders in your industry is an excellent way to up your social media exposure, and Buzzsumo highlights movers and shakers within your industry through their content.


3. Feedly 

Feedly, like Buzzsumo, is a content discovery tool. It aggregates content by collecting it from some different sources, based on your personal preferences. This content is displayed in a single feed.

What we love:

  • It's always interesting. While Feedly isn't as metric-focused as Buzzsumo, it does provide a wealth of interesting reading material to post on your social channels.
  • It's targeted. Because you specify what you want to read about, you can always find content focused around your industry, or your target audience's needs, with ease.


4. Bitly

A link management tool, Bitly allows you to shorten URLs for your posts. These shortened URLs work across any channel and platform and make it easier to share links that are concise.

What we love:

  • It's ideal for optimising your links. With social posts limited to a certain number of characters, having a URL shortener is crucial to ensuring your posts are the right length and can still contain a link to your content.
  • It's insightful. Bitly offers tracking metrics that will keep an eye on how many people are clicking on your links. This is useful for gaining audience intelligence and measuring your campaign performance.


5. Visage 

Social media has a strong visual component, and ensuring your graphics or imagery is optimised appropriately is important if you want to keep your various channels looking sharp. Visage is a tool that allows you to design social media graphics optimised for each platform.

What we love:

  • It promotes consistency. Visage makes it easy to manage your brand's style and to ensure consistency across all your social media graphics. Editing can be limited to user roles, which means that your whole team can collaborate on the imagery and updating graphics, but within defined parameters.


6. Buffer 

One of the most well-known social media tools, Buffer allows you to manage your social scheduling across any platform you decide. Because consistency is important when undertaking social media marketing, the right scheduling tool can make a big difference to your results.

What we love:

  • It's specific. Using Buffer you can specify the pattern you wish to post in, meaning whether or not you want to publish every day, or just on weekdays.
  • It tracks your posts. You can use Buffer to evaluate and follow up on your posts, pinpointing which ones were the most effective, and which ones were lackluster. This helps when it comes to deciding what to re-post, or what to rework.


7. HubSpot

 Strictly speaking, HubSpot is more than a social media marketing tool. It's a comprehensive CRM and CMS, of which one of the components is a great social media marketing tool.

What we love:

  • It's all-in-one. Whether it's scheduling posts, monitoring mentions and streams or analysing your posts' performance, HubSpot's social media functionality is comprehensive. You can do everything in one place, making it easier than ever to manage your social accounts.
  • It's best practice-focused. HubSpot can suggest the best times for you to post for maximum effect.
  • It's helpful when proving ROI. Because it can generate in-depth reports, HubSpot lets you compare your various platforms' performance. And because it integrates with your CRM, you can see exactly how many visits, leads and customers social media is bringing your business.

 Make sure your social media marketing is on point by taking advantage of the awesome functionality on offer from the tools above. Still have questions, or perhaps you're looking for some help getting your social media marketing going? Just let me know, I'd love to help!

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...my two cents worth


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