In the corner of my lounge sits a beautifully restored, dark wooden bookshelf. It's one of my favourite pieces and not for its own craftsmanship, but rather that it's home to some of my most prized possessions.
I've had a love affair with books for as long as I can remember. And not just the fiction variety, either. When I frequently travelled for business (a good few years ago), the act of time-wasting in airport bookshops inevitably led to another 2 or 3 business books finding their permanent home on my bookshelf, with each airport visit.
Things have changed a bit since then. On a personal front, I no longer travel for business. And more generally, we've aggressively transitioned to a digital age, where many, if not most, of our interactions take place via a screen of sorts. Thanks to the likes of Amazon and Kindle this extends to reading books.
There's something about the feel of the crisp paper as you page through the inked words that can't be emulated by the digital versions.
Inbound marketing is inescapable in today’s digital journey and so is the abundance of digital resources available to you at the touch of the ‘Google search’ button. However, if you are ‘old school’ like me, there is nothing better than the crisp smell and feel of a good book. And if paper has a place in your hybrid future, what better way to ‘switch off’ and boost your inbound marketing skills, by reading inspiring books from leading inbound marketers.
Want to become a better writer? There’s a book for that. Looking to convert more visitors into customers? We’ve got you covered!
Here are our top 5 must-read inbound marketing books.
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online – Brian Halligan And Dharmesh Shah
Inbound marketing has evolved since the last time the HubSpot gurus enlightened us on the foundations of online visibility and engagement. The updated and revised book from Halligan and Shah, is a comprehensive guide to attracting, engaging and delighting customers online. You will gain insights on lead nurturing and visual marketing, with practical advice on how to produce remarkable content that convert visitors into leads and further nurture those leads to the point of sale.
What’s in it for you? With customers of today, being smarter and in more control of the buying circle, this book will provide you with the necessary ammunition to apply what you’ve learned to your own marketing efforts. And in return you will be one step ahead of those ever-changing consumer behaviours and another step closer to present your audience with content that draws interest and builds trust.
Inbound Marketing and SEO: Insights from the Moz Blog - Thomas Høgenhaven & Rand Fishkin
As the SEO industry continues to change, and Google has once again tinkered those tricky algorithms, it’s probably a good time to sharpen your knowledge of inbound marketing techniques and channels. Aimed at marketing newbies and seasoned gurus, Høgenhaven and Fishkin produced a compilation of cutting-edge information on SEO practices and inbound marketing competencies. Split into sections, this book encapsulates topics of: SEO, Channel Marketing, Content Marketing, Social Media, Conversion Rate Optimization and Analytics.
After reading this book, you will be well on your way to attract more traffic to your site, turn ‘tire-kickers’ into qualified sales leads and emerge triumphantly on the other side, as an SEO rockstar!
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content - Ann Hadley
Ann Hadley’s philosophy is simple. If you have a website, actively use social media platforms or rely on words to carry marketing messages, then you are in marketing. Sure, that sounds simple enough, but the reality is we compete in a world of killer headlines, Twitter feeds, responsive design and #hashtags. And if you are unable to communicate well or neglect to tell a good story, then you might be failing miserably at keeping and retaining the attention of your audience through online communications efforts.
Everybody Writes, offers expert guidance and insights into the process of content creation, production and publishing. Your take-home from this book would be to tap into the content writing best practices and to apply them generously to your website, landing pages, email campaigns and social media messages. Remember the goal is always to attract, convert, close and delight your prospects through their entire buyer’s journey.
Permission Marketing: Turning Strangers into Friends and Friends into Customers - Seth Godin
Today’s consumers are bombarded with marketing messages spurred on by traditional marketing methods, which are simply outdated and disruptive!
Permission marketing is the polar opposite. The creation of anticipated, personal and relevant campaigns that require the permission of your audience to engage. By reaching out to only those individuals who have expressed interest in your product or solution, empowers you to develop long-term relationships with your prospects, improves visibility of your brand and greatly increases the chances of making a sale.
Applying the principles of permission marketing, can amplify your communication campaigns or at the very least, help you formulate and launch ever campaign with greater insight and success.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott
Navigating the waters of inbound marketing can be tricky. While most marketers are no strangers to the ins and outs of social media, use of online videos to attract visitors or ways to generate a ton of leads through blogging; there is no harm in getting inspired by people who understand the business of consumers and the way they communicate. International bestseller, David Meerman Scott, offers a practical guide on how to engage in conversation with prospects and to persuade them to take the necessary actions.
Equipped with an unparalleled step-by-step action plan, supported case studies and the latest industry tools to launch long-lasting content marketing campaigns, you will discover how to conquer minds and markets... playing by the new rules of new media trends.
Inbound marketing is a methodology that is here to stay, so brushing up on its foundations will be in your best interest and the interest of your business. Tell us which books are helping you in your quest to become a smart inbound marketer.