It's time for Inbound 2018!

By Lauren Inggs - August 31, 2018

HubSpot’s annual INBOUND conference has grown to become a highlight of the digital and inbound marketing industry’s social calendar. Every year, marketers from across the world gather in Boston – the home of HubSpot – to share inspiration and innovation on the next evolution of marketing, sales and how to create an ever-better customer experience. 

More than 21,000 professionals attended last year’s event to share insights, catch a first a glimpse of HubSpot’s newest products and strategies pre-launch, and to hear inspirational speakers from both inside and outside the marketing world.

Our MD, Craig Wiltshire and Chairman, Jonathan Wagstaffe were there last year and are excited to be headed back to Boston for this year’s event, which is happening from 4 – 7 September 2018. Even more exciting is that INBOUND 2018 is our first event as HubSpot Diamond Partners.

I caught up with Craig to chat about his thoughts pre-event, and what he’s most looking forward to about attending.

So, are there any speakers you’re keen to see?

I think Deepak Chopra, who’ll be a keynote speaker on the first day is one to watch, to take away some inspiration and insight. I’m also looking forward to seeing Shonda Grimes, who’ll be speaking on day three.

If you’ve not heard of her before, she’s an award-winning television producer, screenwriter and author. She’s also the brains behind some of TV’s most riveting and successful shows, like Scandal, Grey’s Anatomy, How to Get Away with Murder and Private Practice.

More on the HubSpot front, it’s always great hearing HubSpot’s co-founders, Brian Halligan and Dharmesh Shah speak, along with HubSpot’s VP of Product, Christopher O’Donnell.

Any specific topics you’re expecting to see covered?

I think this year is going to be a year of exciting product announcements and releases. Often, you’ll attend an event and find that hints will be dropped about products to come, but afterwards, you find yourself waiting for months to see them released.

This year I’m expecting to see product announcements that imply immediate product access, or at the very least a much shorter turnaround time till users can access the products and features announced.

Final thoughts?

INBOUND is always inspiring. It’s not only the organised events that make it special, it’s also the fantastic mix of people you get to spend time with. I always come back brimming with new ideas for Struto and our clients. As the newest UK Diamond partners, I feel an added sense of anticipation and responsibility this year, to bring back something new that we can incorporate into our growth plans.

There you have it. From the Struto team, we wish Craig and Jonathan a safe trip to Boston with just a small twinge of envy (anyone got a bag we can stow away in? Anyone?), and we’re sure the event will be awesome. We’ll keep you posted with their thoughts and catch up again with our post-event blog on the way once they’re back.

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