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The early days of my marketing career really sucked. The time and stress of manually compiling email lists for segmented campaigns, the lack of data to understand how to segment them in the first place, and the endless array of Excel spreadsheets...
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How do you differentiate a particular business offering within an online world flooded with competing proposals?
In this exploratory eBook we highlight the marketing challenges that B2B companies are experiencing in a digital age and present the inbound marketing approach that helps overcome these obstacles.
