(Estimated Reading Time: 30 seconds + SlideShare)
It's not uncommon for businesses to wonder if their conversion rate is a "good" one. In reality, a "good" conversion rate will vary from company to company, dependent on your industry, marketing strategy and offer. Industry in particular plays a large role in how you can determine whether or not your conversion rates are above the average in relation to your competitors.
According to Unbounce, business consulting companies have an average conversion rate of between 1.8% and 5% - but there are those who are converting at an impressive 21.7%. That's a much sweeter return on investment.
The trick to generating more leads using landing pages is understanding the crucial elements proven to lift conversion rates. In our latest SlideShare presentation I've outlined the 9 must-haves. Check that your landing page includes these bad boys if you're looking to ramp up your lead generation efforts.