Creating a Social Media Campaign: Your Ultimate How-to Checklist

By Lauren Inggs - June 02, 2017

So you're ready to take your social media marketing to the next level. You've seen firsthand how social media has the power to transform businesses and improve their reach, and you want a piece of the pie for your company.

But where do you start?

The first step is creating solid social media campaign, one that covers all the bases and guarantees you've taken everything into account when getting started. Creating a campaign is an important element for successful social media marketing, as it outlines everything from your mission statements and tactics for each network to the tactics and tools you're planning on using to achieve them.

We've created a quick and easy checklist to help you make sure you've ticked all the right boxes before creating your first social media campaign.

The Ultimate Social Media Campaign Checklist

Getting Started


Defining Accountability


Creating the Right Content Strategy


Measuring Your Results

Remember that each stage of creating a social media campaign is as vital as the next, so don't be tempted to skip out on proper results analysis. It's these results that will reflect the efficacy of your campaign, and will point out valuable areas you can improve upon going forward.

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