Growth-Driven design is fast becoming the preferred method of building websites, and this new way of building is itself built on the idea of a launch pad website.
In traditional web design, you begin by researching and analysing your data. From your research, you draw fundamental assumptions based on how people interact with your website. This leads you to create a hypothesis for your new website design to be built on.
These items and functions evolve over time, just like your GDD website. In fact, a true growth-driven design process should never be short of a wish-list. That’s because your wish-list is first compiled from your initial hypothesis of what your users want from your website. But, as time goes on and you test how users respond to your building launch pad website, your wish-list will change, grow and respond to the data that you’re collecting.
For the means of this blog post, though, a launch pad website is always built off of only the vital bones of your initial wish-list.
In phase 2, after the development of your initial wish-list, launch pad website and analysis, you will begin adding some of the items from your wish-list onto your site.
This is usually done according to the 80/20 rule – where you select 20% of the items that will give you 80% of the results. Simply put, you prioritise your wish-list items and begin implementing the most necessary and promising few, before moving on.
Where traditional design needs inconsistent and massive intakes of time, effort and money, GDD works continuously to remove this inefficiency.
I hope I’ve helped you understand a bit more about GDD and the future it has in your marketing. If you’d like to know more, simply get hold of us by using the live chat in the bottom right corner of your screen.