Dealing with COVID-19: We’ve made changes – and no doubt so have you
By Craig Wiltshire - March 24, 2020
Your inbox is probably full of statements from businesses updating you on their approach to service delivery in the wake of the COVID-19 pandemic.
We don’t want to add to your inbox overload, but we do feel the responsible thing to do is update you on Struto’s plans during this period.
Our first responsibility is the safety of our people, and as such, we will be following current government advice in both the United Kingdom and South Africa.
As an agency that works with clients across the globe from Los Angeles to Auckland, our team is well versed in remote work, and as such, our business continuity plans are almost business as usual. The only foreseeable change is that folk on both sides of the pond will be working from home. As we have always utilised digital platforms for communicating with our clients and each other, we will continue to offer you the same high-quality services and support as we always do.
We are in unchartered territory. There is no marketing playbook for dealing with today’s events, and we certainly don’t have all the answers. We will, however, be assessing everything we do for ourselves and you, our clients, in the context of these events, changing priorities where needed and reassessing as we go.
We’re available to help should you have any questions.
Things to consider during this difficult time
Get your team communicating while working remotely
We recommend considering AirCall for your virtual calls and meetings. To help businesses during this global crisis, they’ve extended their free trial to one month, which should get your business through a lockdown. You can cancel or switch to being a paid customer at the end of the trial, and there is no expectation of payment except the cost of the calls. It’s an excellent tool for ensuring your team’s communication doesn’t suffer. Sign up here to get the one-month free trial.
Get your digital experience on-par with new expectations
The increase in the number of employees working remotely and embracing technology to help get through this crisis means your customers and prospects will demand a more modern, integrated and aligned digital customer experience.
These expectations are sure to have effects and implications that outlast the pandemic itself.
You should be making sure that your company is ready to meet these new demands, now and in the future.
It’s time to prepare your business to utilise modern and connected digital strategies.
We advocate for an integrated, platform-first approach. HubSpot offers a full platform of marketing, sales, customer service, and CRM software to help businesses.