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Call nowSo, you've either already invested in HubSpot's software, or you're considering signing up. Regardless, you're ready to see your marketing deliver the best possible ROI, right?
We believe that great marketing, sales and customer service starts with a strong platform for growth. A platform, for us, is defined as [website + marketing software + sales software + service delivery software = platform]
Naturally, we can work with WordPress sites as HubSpot has a robust WordPress integration and indeed there are often good reasons to stay with your WordPress site when bringing on HubSpot. These could be anything from not wanting the added expense and impact on your resources when you've just built your new WordPress site to other budgetary restraints or technical reasons.
Let’s explore these obstacles a little further.
Clients sometimes think that the HubSpot CMS sounds expensive as it is a paid for add-on if you have the HubSpot marketing hub already. Take a look at what it’s costing you to host your WordPress site. Let’s make sure you’re comparing apples to apples though. From a hosting perspective, HubSpot is hosted in Enterprise class, highly available and highly secure environments. Can the same be said of your WordPress site? This is business critical technology and should be treated as such.
How much are you paying for your own server environment or hosting partner? How much do the maintenance and upkeep cost?
If you want your WordPress site to perform with the same functionalities as a HubSpot site, you'll need to pay for each function by purchasing an add-on or plugin. Multiple add-ons later, you’ll have the functionality and a similar cost implication equivalent to purchasing HubSpot CMS with all its bells and whistles. But, you’ll be missing out on the convenience HubSpot offers of everything under one roof.
Depending on your business objectives and goals, you may require unique functionality from your website. Perhaps you run an eCommerce store or want to include a booking feature on your home page. It's not uncommon to find features like this available, or easily accessible, in an Open Source CMS like WordPress. Put simply – if your website has functionality on it that is only available with WordPress then stick to it!
HubSpot’s recent integration with Shopify has been a game changer and has successfully bridged the gap between online sales and marketing automation. Seamless data syncing between HubSpot and Shopify, product-based segmentation and automated ecommerce activities are just a few of the wins.
(Images: Yottaa)
There's an inherently massive gap in security between HubSpot and WordPress. For instance, in July 2015, users of the popular WordPress security plugin, Wordfence, experienced 16 000 attacks per minute. Something as important, and basic, as security can negate all other performance of the CMS but HubSpot’s numbers remain impressive and have held strong for a number of years.
If you asked us about our personal choice of CMS, the answer would certainly be HubSpot. We're huge fans of its many features, and as an inbound agency, we've seen the success HubSpot users experience first-hand.
HubSpot as an organisation is all about growth. They provide a product suite that is constantly evolving showcasing their growth and assisting their customers with growth too. Their CMS is no different. They have made sure their CMS is quick to load, completely responsive and quick to delight so your customers not only want to return but they are also enjoying a valuable, personalised and sophisticated experience.
If that’s not enough for you then pop across to this page to see the HubSpot feature set mapped to WordPress for yourself.
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