9 Key B2B Benefits of Social Media Marketing


By Lauren Inggs - June 14, 2017

Is your business active on social media? If the answer to that is yes, you're in good company. Overall, about 42% of the world’s population has a social media account. That’s 3.2 BILLION users across the globe. Broken down, that number is approximately 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers use social media in some form. As of November 2019, there were over 2.41 billion active monthly Facebook users. Twitter boasts 3 billion accounts, and 326 million active monthly users. As one of the fastest growing platforms, Instagram has 1 billion monthly active users, and about 500 million daily users. LinkedIn has 660 million registered users, with 303 million monthly active users.

This massive user volume and geographic/worldwide prevalence creates a unique opportunity for businesses looking to boost their revenue through social media marketing.

91% of these 3.2 billion users access their accounts through mobile devices like smartphones or tablets. 61% of those people check their smartphone within 10 minutes of opening their eyes in the morning. What’s more, these people go on to check their smartphones at least 52 times during the day – though that estimate may be shockingly low.

We've created a quick infographic to showcase the top benefits of Social Media Marketing for your business, and to equip you to convey the benefits of a social media marketing plan to your C-suite.

Top Reasons Why Social Media Marketing is the Way to Go


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Sold on social media marketing? Learn more about reaching your target audience, how to create great content and which tools to use to manage your content marketing strategy in our all-new Guide to creating great content for business. Download the guide by visiting the page below. 



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