Blog Subscribers increase by 200%, creating awareness of the Cranfield University's Business Growth Programme (BGP)

Cranfield University BGP Showcase

Company Overview:

Cranfield University is one of the UK's most recognised institutions and the Cranfield School of Management is recorded as one of the oldest business schools in Europe.

The Business Growth Programme (BGP) has been running for over 25 years and helped over 2,200 owner managers realise their business and personal goals.

Strategy:

We created a separate micro-site which would focus on the Business Growth Programme. The site was populated with relevant content such as blogs and downloadable brochures. The blogs featured information about the course as well as supporting topics pertaining to business.

Results Summary:

We created a successful "super-blog" which secured a giant amount of subscribers. This was useful in creating awareness around the course and to generate sign-ups:

Blog Subscribers increased over 200%

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