Struto is an inbound marketing agency. Our goal is to help business-to-business (B2B) organisations transition from less effective, traditional outbound marketing strategies to inbound marketing strategies which drive more leads, have a higher rate of conversion, cost less and result in a measurable return on investment (ROI).
Our background in information technology and telecommunications means we understand the challenges facing IT businesses today but we are also able to translate the methodologies we use to any B2B organisations from any sector seeking to employ an inbound approach to marketing.
Struto provides website design services aimed at delivering business ready platforms for our clients, HubSpot software implementation in order to better manage and measure inbound marketing strategies and outsourced marketing services that either complement an existing teams capabilities or enable your business to fully outsource their marketing function.
Struto helps B2B organisations drive leads by using the Internet more effectively. There are many companies with websites within your market sector, all competing for attention, however most of these websites fail to be anything more than an online brochure. They don't deliver on their most vital goal: generating and converting leads to new business.
This is often down to the a lack of internal resources, a weak platform on which the website is constructed, poor or non-existent search engine optimisation, lack of social engagement and crucially a lack of content and the processes needed to build trust with a prospect.
Struto addresses these issues by building business ready websites, designing inbound marketing programmes that include content marketing, search marketing and social engagement strategies. Ultimately we make it easy for businesses to outsource all or part of their marketing function to an agency focused on results.
We're passionate about marketing. We do however believe that for far too long marketers have hidden behind smoke, mirrors and marketing fluff with no real concern for measurability and as a result when times get tough marketing budgets are the first to get cut. Inbound marketing changes all of that.
Now we as marketers can leverage technology and innovative processes to provide real insight into our marketing efforts, and a measurable return on our clients investment into our efforts and activities.
Nothing makes us happier than the feeling that we are making a positive impact for our clients. Positive impact for us means leads that convert to new business and deliver a positive return on investment (ROI). It's easy to get bogged down by granularity when it comes to measures but we believe ROI is key to focusing our efforts.
Understanding is key to success. We take time to listen to our clients and gain as much understanding about their hopes, dreams and aspirations. We need to get under the skin of your business in order to first understand you and then get to grips with your market and your prospects hopes, dreams and aspirations.
We assess your current marketing efforts and determine what needs to be done in order to transform the way you go to market - we don't want to stop doing the tactical activities that work but we do want to start doing more of the things that will complement your go-to-market.
We then build marketing programmes that complement your traditional outbound marketing efforts that work, with an inbound strategy that fits your budget and timescales making sure that you have the right Internet platform in place to realise the return on our content, search engine and social media marketing efforts.